Baxter of California is America’s oldest men’s grooming line, started by Baxter Finley in 1965.
Featured frequently over the years in the grooming guides of GQ, Esquire, Details.
Baxter understood the need for proper skincare to combat the damage his skin was suffering under the intense California sun.
Unable to find one that was man enough for him, he started his own just for men. No more floral scents, or pink creams.
Over the decades, Baxter of California has grown from just their Super Shape SPF15 Face Cream to a whole line of classic men’s grooming products.