Simplicity is the name of the game for Malin+Goetz as they aim to simplify your grooming regiment to a simple 2-step process: cleanse and moisturize.

Their cleansers and moisturizers are not “matchy-matchy” as in mint shampoo and mint conditioner. How boring.

Oh no, Malin+Goetz’s pairings are much more novel with scents you wouldn’t expect, and pairings you couldn’t imagine.

Yet somehow wittily they work together in the best possible way.

We also can’t help but love their NYC roots, just like us here at Urban Cargo.