Tag Archives: brand spotlight

Brand Spotlight: Baxter of California – Men Only

Baxter of California was started by Baxter Finley, who is somewhat of an unsung father of the modern men’s skincare industry.  Moving from New York City to Los Angeles to work in the fast paced world of advertising in the mid 1960’s Finley realized the constant heat and sun was doing a rough number on his skin. After searching high and low for a moisturizer that wasn’t pink or floral, he finally gave up and created his own. The first line of grooming products created just for men, which he named Baxter of California, was launched from his Beverly Hills headquarters in 1965.  By the 1970’s every Hollywood hotshot was slapping their mugs with Baxter’s bounty. Not only had he launched the first men’s grooming line in the US, but he identified it with the preeminent men of that era.

Over 45 years since the brand was created, Baxter of California has developed a solid reputation for producing premier products specially formulated to meet men’s skincare needs, products that have been sought after by everyone from the guys next door to leading men from Hollywood.  Products have been featured in premier publications like GQ, Details, and Men’s Health.  See for yourself and try some of their products here.

Not ready to make the commitment?  You can try samples of Baxter’s products as well as some other amazing men’s brands by subscribing to Urban Cargo’s unique service for men to learn more about how to take care of themselves.  Click here to see how it works

For those in Los Angeles, California, check out Baxter of California’s first barbershop.  Located at 515 North La Cienaga Blvd, the 1,000 square foot space boasts a retail area of 300 square feet.  The shop is called Baxter Finley, barber & Shop.   The barbershop offers basic cuts and shaved only for $40 each, and a combined cut and shave for $75.  Definitely a bit indulgent, but it’s worth it to experience it at least once in your life.  Or at least if you are in the area, it’s worth stopping by to check out the wares.

Brand Spotlight: John Masters Organics – Brand of the Celebrities

While shooting the movie Source Code, Jake Gyllenhaal personally requested the use of only John Masters Organics hair products.  Jake is incredibly gorgeous, rich and successful.  He can use any products that money can buy and he chose to use John Masters products.  If it is good enough for Jake, it is good enough for me!

About John Masters Organics

John Master Organics was started by John Masters in 1991 and since then has operated under the basic philosophy of being the “most organic, most natural product available on the market.”

Not only are all of the organic ingredients purchased certified organic by either EcoCert, Quality Assurance International, California Certified Organic Farmers, or Organic Crop Improvement Association, but products have to abide by the strict rules set by John Masters.

All ingredients must meet the following guidelines :
1. All products must be made with 70-100% organic content
2. No sodium lauryl sulfate, parabens, DEAs, MEAs, or TEAs
3. No GMOs (Genetically Modified Organism)
4. No petro-chemicals
5. No animal testing
6. No artificial colors, fragrances or fillers
7. All plant extracts and essential oils must be certified organic whenever possible
8. All essential oils used must be steam-distilled and not extracted with propylene glycol – which kills the effect of the oils
9. All plant oils must be cold pressed, not heat distilled – which kills the therapeutic properties of plant oils
10. All ingredients must be proven to be beneficial to the hair or skin
11. All ingredients must be harvested in an environmentally-friendly manner (wild-crafted)
12. All ingredients must be bio-degradable as possible

The brand takes care to treat the planet with respect and all aspects of the brand is true to that promise. All of the packaging uses the minimal amount of ink possible and is printed on 100% recycled and unbleached paper. By creating products that are biodegradable and packaging that is recyclable, you can rest easy knowing that what you put into the earth is as clean as Mother Nature intended it to be. Always natural, always earth-friendly, and always with your beauty and health in mind.