Baxter of California was started by Baxter Finley, who is somewhat of an unsung father of the modern men’s skincare industry. Moving from New York City to Los Angeles to work in the fast paced world of advertising in the mid 1960’s Finley realized the constant heat and sun was doing a rough number on his skin. After searching high and low for a moisturizer that wasn’t pink or floral, he finally gave up and created his own. The first line of grooming products created just for men, which he named Baxter of California, was launched from his Beverly Hills headquarters in 1965. By the 1970’s every Hollywood hotshot was slapping their mugs with Baxter’s bounty. Not only had he launched the first men’s grooming line in the US, but he identified it with the preeminent men of that era.
Over 45 years since the brand was created, Baxter of California has developed a solid reputation for producing premier products specially formulated to meet men’s skincare needs, products that have been sought after by everyone from the guys next door to leading men from Hollywood. Products have been featured in premier publications like GQ, Details, and Men’s Health. See for yourself and try some of their products here.
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For those in Los Angeles, California, check out Baxter of California’s first barbershop. Located at 515 North La Cienaga Blvd, the 1,000 square foot space boasts a retail area of 300 square feet. The shop is called Baxter Finley, barber & Shop. The barbershop offers basic cuts and shaved only for $40 each, and a combined cut and shave for $75. Definitely a bit indulgent, but it’s worth it to experience it at least once in your life. Or at least if you are in the area, it’s worth stopping by to check out the wares.